Sometimes doing away with stand walls can be quite uplifting as shown in the image above.
This hanging stand from American Apparel, was used at the BETA trade show at the NEC in Birmingham in January. The walls of the stand look like they are suspended above the space. This is a great display idea because;
- The design provides huge and highly visible branding space above the stand
- That’s great for brand visibility in the show
- The stand space itself has an open feel with lots of room for visitors to walk around
- You are never in doubt as to whose stand you are on
This is a simple but clever display idea and it could work for exhibitors in all sorts of industries. Swop clothes for car parts; materials handling machines; cars; boats; interactive screens; all would look good with this sort of display.
Another strong hanging display
Here is a similar approach using the “hanging stand display” idea.
This time the stand below is a much bigger and more complex stand. This the display choice used at Crufts by Arden Grange. I’m showing this because it shows the effect of a suspended banner very clearly. Both stand and brand are clearly visible from some distance in what was a very crowded and needless to say, dog-friendly show….
Who can resist an Irish Wolfhound? This was a big display of another kind completely.
To uplifting displays and stand designs that produce results!
For more on stand design see this article.