The deeper business model makes commercial sense
Photo by Priscilla Du Preez on Unsplash When you read a book, do you write on its pages or highlight passages? I do ... read more
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Trade show marketing
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Reputation linked to “the immediate jewel of their souls”
Othello (The Tragedy of Othello, the Moor of Venice) written by William Shakespeare is the inspiration for this post. Photo by Ingeborg Gärtner-Grein on Unsplash “Good ... read more
B2B Marketing / Copywriting / Direct Marketing / Trade show marketing
by David O'Beirne, 14th July 2020 -
Say “No” to doomscrolling
Photo by Sean Benesh on Unsplash I came across the intriguing phrase “don’t be a doomscroller.” It promoted this recent story from WIRED. The ... read more
B2B Marketing / Career development / Mindfitness / Trade show marketing
by David O'Beirne, 10th July 2020 -
Trees that survive storms are those that bend
Judo, the “gentle” art teaches students to use the force of an opponent against them I came across helpful advice ... read more
B2B Marketing / Digital Marketing / Direct Marketing / Trade show marketing
by David O'Beirne, 9th July 2020 -
Prime Minister: Can we have our ball back?
Photo by Nick Fewings on Unsplash The Arts got exciting news yesterday. The Chancellor found £1.5bn in a cupboard or drawer, somewhere within 11 ... read more
B2B Marketing / Event Marketing / Events / Trade show marketing
by David O'Beirne, 7th July 2020 -
Unsubscribe request produces a smile
Photo by Andrea Piacquadio Here’s an unsubscribe reply that made me chuckle and wince at the same time. “Please unsubscribe ... read more
B2B Marketing / Content Marketing / Copywriting / Trade show marketing
by David O'Beirne, 4th July 2020 -
Let’s do the time block again…
Photo by Bonneval Sebastien on Unsplash The biggest hurdle to overcome with prospective clients for my training course “You Only Have To Ask” ... read more
B2B Marketing / Career development / Marketing / Trade show marketing
by David O'Beirne, 2nd July 2020 -
Why you should keep desks and envelopes out of your marketing
I have never felt the urge to do business with a desk, and yet these days, I often receive emails ... read more
B2B Marketing / Copywriting / Trade show marketing
by David O'Beirne, 30th June 2020 -
Who says you can’t exhibit?
Photo by Matt Seymour on Unsplash Yesterday’s decision by the organisers of Pure London to cancel their July show was unsurprising. Sad but unsurprising. ... read more
Trade show marketing
by David O'Beirne, 26th June 2020 -
How goes it with your media empire?
Photo by AbsolutVision Every business with a website is a media owner. Any business that posts articles to its website is a publisher. ... read more
Content Marketing / Copywriting / Trade show marketing
by David O'Beirne, 25th June 2020
