Desert & Denim: A very different kind of trade show
Image by Kevin Roche Desert & Denim. Mmmm. How do you describe it? Some have described it as part renegade tradeshow/part makers’ ... read more
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News / Show Selection & Planning / Trade show marketing
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Trade show logistics: Maybe not glamorous, but vital all the same
In the events world, we know that logistics aren’t one of the industry’s most glamorous services. On the flip side, ... read more
Exporting / Stand Management / Trade show logistics
by Louise Lawson, 14th February 2017 -
When you want to increase the number of visitors to your stand
Lots of visitors made it to the show, but could it have been even busier? Anyone who ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 7th February 2017 -
Trade show tech: My view of reality is cooler than yours
Technology dear reader is all around us, we can’t escape it and why would we want to? We love our ... read more
Conference & Seminars / Design & Build / Trade show marketing / Trade show tech
by David O'Beirne, 31st January 2017 -
Video, the technique that’s set to transform your effectiveness as an exhibitor
The end of the written word as we know it? Whether or not you believe Facebook’s recent prediction that by ... read more
Stand Management / Tech / Trade show advice / Trade show marketing / Video
by Charles Mills, 24th January 2017 -
Trade show marketing: By failing to prepare; you are preparing to fail
One view I hold dear, is that, even in this digital age, I still firmly believe that no marketing channel ... read more
B2B Marketing / Stand Management / Trade show marketing
by Diana Little, 10th January 2017 -
When custom build is the right display solution
The Mitsu stand at Ecobuild provides ultra-strong brand presence. The double-deck construction provides meeting & discussion space above the display area, ... read more
Design & Build / Stand Management / Trade show advice / Trade show marketing
by Alison Deverill, 6th December 2016 -
Food Talk Show: promoting innovations discovered at food shows
The Food Talk Show is an innovative concept that I saw at Food Matters Live at ExCeL in November. Food ... read more
Shell Scheme & Small Stands / Trade show marketing / Trade show tech
by David O'Beirne, 2nd December 2016 -
How trade shows can help convert dream clients into real ones
It’s rare a thing to meet the owner of a small business who doesn’t know the name or names of ... read more
Sales / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 29th November 2016 -
Building brands at trade shows and best exhibiting practice
When I first started working for a trade show organiser back in the far-flung 1980’s, I learned about brand building ... read more
Stand Management / Trade show marketing / Trade show sales / Visibility & Impact
by David O'Beirne, 12th November 2016
