Effective trade show stands as seen in action at bett 2017
A tried and tested way to boost creative thought is to take yourself out of your normal environment so that ... read more
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Design & Build / Graphics / Stand Management
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ComplexCon: Where a fashion exhibition goes all Comic-Con
What would happen if a trade show organiser, say Reed Exhibitions, did something unusual? What if they took their trade ... read more
Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 8th March 2017 -
The lifetime value of a customer can be huge for your business: So don’t permit mediocre exhibiting
Winning a new client or customer is really important when you consider the lifetime value that a client may bring ... read more
Sales / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 6th March 2017 -
Confex 2017: Trees, robots and a sea view create show impact
Three shares from Confex 2017 at Olympia. 1. Trees make great exhibit props The first ‘like” is shown in the ... read more
Design & Build / Stand graphics / Stand Management / Trade show tech
by David O'Beirne, 2nd March 2017 -
Meet Jeannette La: An interview with an exhibiting whizz
Turning stand visits into sales is no mystery for my interview guest Despite her youth, Jeannette La has a huge ... read more
Content / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 28th February 2017 -
Exhibition graphics: The art of standing out in a crowd
Exhibition stand graphics can create both a positive and a memorable experience for visitors to a trade show stand. As ... read more
Design & Build / Shell Scheme & Small Stands / Stand graphics
by Dan Robins, 21st February 2017 -
Desert & Denim: A very different kind of trade show
Image by Kevin Roche Desert & Denim. Mmmm. How do you describe it? Some have described it as part renegade tradeshow/part makers’ ... read more
News / Show Selection & Planning / Trade show marketing
by David O'Beirne, 20th February 2017 -
Trade show logistics: Maybe not glamorous, but vital all the same
In the events world, we know that logistics aren’t one of the industry’s most glamorous services. On the flip side, ... read more
Exporting / Stand Management / Trade show logistics
by Louise Lawson, 14th February 2017 -
When you want to increase the number of visitors to your stand
Lots of visitors made it to the show, but could it have been even busier? Anyone who ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 7th February 2017 -
Trade show tech: My view of reality is cooler than yours
Technology dear reader is all around us, we can’t escape it and why would we want to? We love our ... read more
Conference & Seminars / Design & Build / Trade show marketing / Trade show tech
by David O'Beirne, 31st January 2017
