10 practical ways to save money and extend your show budget
More shows mean more sales Some people say that exhibiting is expensive. You hear it often when talking to exhibitors. ... read more
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Stand Management / Trade show budgets / Trade show marketing / Trade show sales
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Trade shows: When things don’t work out as planned
In life and in business things don’t always work out the way we planned. As we all know, things can ... read more
Measurement & Reporting / Staffing / Stand Management / Trade show marketing
by David O'Beirne, 22nd May 2018 -
So what is it that you do exactly?
The elements of an excellent visual journey are shown on this small stand. Strong graphics stating what the business does. ... read more
Staffing / Stand graphics / Stand Management / Trade show sales
by David O'Beirne, 15th May 2018 -
An excellent shell scheme makeover creates a winning stand
Today’s post presents an excellent case study showing how a small stand space at a really busy show can be ... read more
Shell Scheme & Small Stands / Stand graphics / Trade show ideas / Trade show marketing
by David O'Beirne, 8th May 2018 -
Marketing vs. Sales: Different yes, but it’s vital that they work together
Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying; I ... read more
Marketing / Stand Management / Trade show marketing / Trade show sales
by Daniel Sincavage, 1st May 2018 -
Design: The powerful communication tool in trade show success
The London 2012 Olympic Games display at ExCeL London which was designed by Equinox Partners Design is, to the fullest ... read more
Design & Build / Stand Management / Trade show marketing / Visibility & Impact
by Michael Taylor, 24th April 2018 -
Trade show fitness: Being at your best and ready for the work ahead
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? ... read more
Stand Management / Trade show advice / Trade show sales
by David O'Beirne, 17th April 2018 -
What’s the killer app for B2B marketing? Face-to-face events
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
B2B Marketing / Events / Trade show advice / Trade show marketing
by Ruth P. Stevens, 10th April 2018 -
Taxis: Mattresses: Hotels; Pizza: New marketing models are shaking things up…
Uber does not own taxis and yet they have revolutionised taxi services. Airbnb doesn’t own a hotel but millions of ... read more
Tech / Trade show advice / Trade show ideas / Trade show sales
by David O'Beirne, 27th March 2018 -
The advantages of adding corporate events to your marketing
Image courtesy of CSG London Direct marketers are adept at trade show marketing. We know how to select the shows ... read more
Conference & Seminars / Events / Sales / Small business marketing
by Ruth P. Stevens, 20th March 2018
