How I confused and exasperated a prospective client…But only with the best of intentions
Global law firm Kennedys wanted a stand that would both surprise and show that they were different. This design from ... read more
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Trade show advice / Trade show marketing / Visibility & Impact
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Data: Don’t leave it in its raw state. Refine it. Improve it. Make money from it.
I know the weather is hot and I know that the title of this post or any other containing the ... read more
B2B Marketing / Data Management / Trade show marketing
by David O'Beirne, 31st July 2018 -
Capture some of that festive feeling when you next “go live”
It’s a trade show Jim but not as we know it. Image shown is from the Desert & Denim website. Recently ... read more
B2B Marketing / Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 17th July 2018 -
Exhibitor advocacy is falling: Why you shouldn’t let your business be counted among the disillusioned
Last autumn saw the release of some telling research results. The research had been carried out among exhibitors globally on ... read more
Small business marketing / Trade show marketing / Trade show sales / Trade Show Training
by David O'Beirne, 10th July 2018 -
Taking the direct approach when you exhibit will lead to greater sales
Direct marketing is making a comeback. Well, for many people it never went away but in the age of content ... read more
Marketing / Sales / Stand Management / Trade show marketing / Trade show sales
by David O'Beirne, 3rd July 2018 -
Smart exhibiting: How to choose the perfect promotional product for your business
The benefits of promotional gifts and understanding why they are so effective for building and cementing sales How marketeers can ... read more
Giveaways & Incentives / Trade show advice / Trade show marketing / Trade show sales
by Richard Roberts, 26th June 2018 -
When show results aren’t as good as they should be it’s time to fix your Event Marketing Line
Having a problem with the results that you are generating from trade or consumer shows? If so, the problem is ... read more
Marketing / Sales / Trade show marketing / Trade show sales
by David O'Beirne, 19th June 2018 -
A tennis lesson for all who work in sales
Dan Evans warms up for his match against Jurgen Melzer at the Surbiton Tennis Championships 2018 I was lucky enough ... read more
Mindfitness / Sales / Trade show sales
by David O'Beirne, 12th June 2018 -
What is the right way to market to millennials in B2B?
How marketing and content can help close deals with millennials To say that marketing to millennials is a popular topic is an ... read more
Millennials / Stand Management / Trade show marketing / Trade show sales
by Anna Kucirkova, 8th June 2018 -
Attend this seminar and start taking giant leaps with your trade show marketing
Reading this message won’t take long but, the benefits of doing so may well be felt for years to come! ... read more
Events / Trade show marketing / Trade show sales
by David O'Beirne, 7th June 2018
