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Has your exhibition or conference changed dates?

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Posted by , 18th March 2020

Coronavirus: Has an upcoming event changed dates?

Booked for an exhibition or conference that has changed dates?

If so, your company is not alone.

Coronavirus has wreaked havoc with events due this month and all across the second quarter.

Worldwide, hundreds of events have rescheduled.

Their absence represents more than just an inconvenience for exhibitors. 

Postponement is making a big hole in expected sales leads and orders for the weeks and months ahead.

The number of businesses facing this issue numbers thousands.

Leads gathered at trade shows are the lifeblood of sales for small and medium-sized businesses.

Exhibitors in events that have “moved” need them to be up and running as soon as possible.

As do event organisers, suppliers and venues.

In the absence of events; webinars and video conference calls will be used to reach the increasing number of clients and prospects working from home.

They will be useful, but it’s not the same as meeting people face to face.

If event dates have changed for your company, make contact with your stand builder (if you haven’t already).

Tell them what’s happening as far as your event or events are concerned.

Keep in mind that stand builders and suppliers will be incredibly busy when events receive the all-clear to fire-up again.

There will be a backlog of events to be built and serviced.

Right now, that scenario probably seems like an alternative universe, light years away from this one, but it is useful to think ahead. 

One thing is for sure, events currently postponed will return and with them access to leads and sales. 

Let’s hope that we don’t have to wait too long for the reawakening.

In the meantime, I wish you the very best of health.

Related reading

7 Tips for Successfully Managing Remote Teams (Inc)
Coronavirus symptoms: What are they and how do I protect myself? (BBC News)

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Posted in B2B Marketing  /  Trade show advice  /  Trade show marketing

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