Missing trade shows and their leads? Read: 18 Ways to be productive when you can't exhibit

Do you remember when exhibiting was a thing?

Share this:         

Posted by , 25th August 2020

Do you remember when exhibiting was a thing? When you met people who actually wanted to buy things from your business. Well, they're coming back. Be ready.

Conference attendees won’t be sitting this closely when events return to the UK this October Photo by Samuel Pereira on Unsplash

You know; when you met people who actually wanted to buy things from your business. 

You met these buyers at places called Olympia, ExCeL, The NEC and many other non-exotic locations. 

Well, here’s the good news; just like a certain character in Terminator, they’re on their way back. 

In fact, lockdown measures for business events and conferences eased on Saturday, August 15th. 

Which means that government-approved pilot events will be opening soon. 

Their role is to test safety procedures in advance of a full return to events in the UK from October 1st (2020). 

If you wonder how safe events will be for exhibitors and visitors, watch this video from the organisers of the World Travel Market.

It highlights safety measures large-scale events will have in place from October.  

So yes, it really is time to dust off those exhibiting plans and stands and brace yourself for more delicious venue coffee and sandwiches.  

“Business events and Conferences will be permitted to resume from October 1st. These are a really important driver of economic growth and crucial to city centre hospitality businesses.”

So Tweeted Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport.

That won’t be news to you or to thousands of other exhibitors but hey-ho; finally and after huge lobbying, the government got the message about the importance of events to the economy both local and national. 

And, just in case you need reminding about how great events can be for business, we have just published “A Dozen Trade show Stories About Building Sales.”

This forty plus page publication is FREE if you sign-up for regular updates from yours truly and my friendly and knowledgeable colleagues here at Exhibitors Only. 

Click this link now, and join our merry band.

Very best,

David

Posted in News  /  Trade show advice  /  Trade show marketing  /  Trade show sales

Share this: