I really liked this curved wall stand design which I saw at IFE last month.
More important, so did the exhibitor, Empire Bespoke Foods Ltd as it worked really well for them.
At previous IFE events, Empire Foods had displayed using a standard rectangular shaped stand to match the footprint of the space they had been allocated.
The new approach utilised a large, curved display wall to break-up the space. It also helped to create a more appealing view for attendees.
Empire worked with the design team at Quadrant2Design who came up with this new approach.
Lots To Talk About And Promote
Edward Rayment, Empire’s Marketing Executive with trade show responsibility, confirmed that exhibiting at IFE presented the opportunity to introduce new brands, new products and new packaging for established brands.
As a business, Empire Bespoke Foods promotes a very large range of products. We represent more than 100 leading food brands across 13 categories, with an extensive portfolio of products sourced from Asia, Europe and America.
We want to share our portfolio of brands to new customers; however it is also a great opportunity to meet face-to-face with our current customers and suppliers. We love to bring delicious and innovative new products to UK shoppers, focusing on indulgent flavours from around the world. Shows like the IFE are a great way to talk to all channels in one place, whilst showcasing our diverse and authentic product portfolio.
The curved wall broke-up the floorspace
The curved wall was used to very good effect for all of the above objectives with cut-out display spaces and video screens providing focus points for particular ranges.
The stand alone display unit and the bright pink three-wheeler Tuk Tuk created yet more product display space and points of visitor interest.
The open feel of the stand and the way that you could walk around the area without feeling cramped also helped the selling process for the stand team. All in all, the new design approach was highly effective.