What would happen if a trade show organiser, say Reed Exhibitions, did something unusual?
What if they took their trade show skills and created an event that wasn’t for the trade, but just for consumers?
Something that looked like a Comic-Con but for fashion.
The result would be ComplexCom
This is is not just a show that does things differently, it’s about an industry deciding to sell differently. Here, the fashion industry has decided to really do something different in order to reach and impress buyers.
Although we usually publish all things trade show and generally from the exhibiting standpoint, our exhibitor and organiser readers can see the value and attractiveness that creating a fun and bright show environment can create for visitors. People who are all consumers, when they are not at work.
The video below will provide an excellent introduction to the growing world of ComplexCom ….. let’s hope that it makes its way to Europe very soon.
PS. Here’s the link to the event website.