Ten reasons to embrace being the stand manager in your company
I’m always surprised and disappointed when stand managers disclose they’re in charge of a stand at a trade show almost ... read more
Category: Trade show marketing
-
Marketing / Stand Management / Trade show advice / Trade show marketing
-
Increasing your stand & display space: When it’s time to go “large”
There comes a time for many exhibitors when they feel the need to substantially increase the size of their stand. ... read more
Design & Build / Stand Management / Trade show marketing / Visibility & Impact
by David O'Beirne, 13th February 2018 -
How to “borrow” great trade show marketing ideas
Could you borrow the idea of on-stand demonstrations to pull crowds like this one as seen at a recent Salon ... read more
Design & Build / Stand Management / Trade show advice / Trade show marketing
by Charles Dugan, 30th January 2018 -
For exhibiting success: Think like a sponsor
Last week’s post highlighted a success mindset that could help you succeed when you exhibit. A way of thinking that ... read more
Experiential / Sponsorship / Stand Management / Trade show marketing
by David O'Beirne, 23rd January 2018 -
A short guide to creating memorable trade show experience marketing
Experience marketing in action. Buyers at the London Wine Fair experiencing the brand. Note the cardboard stand which is part ... read more
Experiential / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 9th January 2018 -
Quirky & interactive trade show exhibiting ideas to pull more visitors to your stand
Tim Patterson, aka TradeshowGuy, writes and broadcasts regularly on subjects related to the business of exhibiting. Today, we publish seven ... read more
Stand Management / Trade show advice / Trade show marketing / Visibility & Impact
by Tim Patterson, 12th December 2017 -
Achieving your trade show KPI’s
Key Performance Indicators don’t you just love them! The game where your boss provides you with demanding targets and some “challenges” to ... read more
Career development / Trade show advice / Trade show marketing
by David O'Beirne, 28th November 2017 -
Trade shows and the business of exporting
Shown above is a design example of a pavilion stand Reed Exhibitions build overseas for trade associations who are funded by DIT (Department For ... read more
Exporting / Trade show marketing / Trade show sales
by David O'Beirne, 21st March 2017 -
Trade show objectives: How to set measurable and realistic objectives for event participation
Trade shows can be used for many different things. They are a very versatile marketing tool. To know if your ... read more
Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 17th March 2017 -
The lifetime value of a customer can be huge for your business: So don’t permit mediocre exhibiting
Winning a new client or customer is really important when you consider the lifetime value that a client may bring ... read more
Sales / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 6th March 2017
