Smart exhibiting: How to choose the perfect promotional product for your business
The benefits of promotional gifts and understanding why they are so effective for building and cementing sales How marketeers can ... read more
Category: Trade show marketing
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Giveaways & Incentives / Trade show advice / Trade show marketing / Trade show sales
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When show results aren’t as good as they should be it’s time to fix your Event Marketing Line
Having a problem with the results that you are generating from trade or consumer shows? If so, the problem is ... read more
Marketing / Sales / Trade show marketing / Trade show sales
by David O'Beirne, 19th June 2018 -
10 practical ways to save money and extend your show budget
More shows mean more sales Some people say that exhibiting is expensive. You hear it often when talking to exhibitors. ... read more
Stand Management / Trade show budgets / Trade show marketing / Trade show sales
by Jeannette La, 5th June 2018 -
Trade shows: When things don’t work out as planned
In life and in business things don’t always work out the way we planned. As we all know, things can ... read more
Measurement & Reporting / Staffing / Stand Management / Trade show marketing
by David O'Beirne, 22nd May 2018 -
An excellent shell scheme makeover creates a winning stand
Today’s post presents an excellent case study showing how a small stand space at a really busy show can be ... read more
Shell Scheme & Small Stands / Stand graphics / Trade show ideas / Trade show marketing
by David O'Beirne, 8th May 2018 -
Design: The powerful communication tool in trade show success
The London 2012 Olympic Games display at ExCeL London which was designed by Equinox Partners Design is, to the fullest ... read more
Design & Build / Stand Management / Trade show marketing / Visibility & Impact
by Michael Taylor, 24th April 2018 -
What’s the killer app for B2B marketing? Face-to-face events
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
B2B Marketing / Events / Trade show advice / Trade show marketing
by Ruth P. Stevens, 10th April 2018 -
To shake up your exhibiting programme “out there” thinking may be just what you need
This is one way of attracting attention from the team at Corporate Entertainment Professionals Sometimes you need to do things ... read more
Trade show advice / Trade show ideas / Trade show marketing
by David O'Beirne, 13th March 2018 -
Trade shows: A bit like sharks… Both can take huge bites out of things
Sharks like these Great Whites, are expert chunk removers Today, I’m going to highlight something fundamental to sales success in ... read more
Sales / Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 6th March 2018 -
After-show sales management: The show is over, now what?
The image above is courtesy of ExCeL London After-show sales management is not often talked about, but here’s the gist. ... read more
Lead Management / Stand Management / Trade show marketing
by Jeannette La, 27th February 2018
