After-show sales management: The show is over, now what?
The image above is courtesy of ExCeL London After-show sales management is not often talked about, but here’s the gist. ... read more
Category: Trade show marketing
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Lead Management / Stand Management / Trade show marketing
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Ten reasons to really love being the trade show stand manager in your company
It’s surprises and disappoints me when stand managers disclose that they are in charge of a stand at a trade ... read more
Marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 20th February 2018 -
Increasing your stand & display space: When it’s time to go “large”
There comes a time for many exhibitors when they feel the need to substantially increase the size of their stand. ... read more
Design & Build / Stand Management / Trade show marketing / Visibility & Impact
by David O'Beirne, 13th February 2018 -
How to “borrow” great trade show marketing ideas
Could you borrow the idea of on-stand demonstrations to pull crowds like this one as seen at a recent Salon ... read more
Design & Build / Stand Management / Trade show advice / Trade show marketing
by Charles Dugan, 30th January 2018 -
For exhibiting success: Think like a sponsor
Last week’s post highlighted a success mindset that could help you succeed when you exhibit. A way of thinking that ... read more
Experiential / Sponsorship / Stand Management / Trade show marketing
by David O'Beirne, 23rd January 2018 -
A short guide to creating memorable trade show experience marketing
Experience marketing in action. Buyers at the London Wine Fair experiencing the brand. Note the cardboard stand which is part ... read more
Experiential / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 9th January 2018 -
Quirky & interactive trade show exhibiting ideas to pull more visitors to your stand
Tim Patterson, aka TradeshowGuy, writes and broadcasts regularly on subjects related to the business of exhibiting. Today, we publish seven ... read more
Stand Management / Trade show advice / Trade show marketing / Visibility & Impact
by Tim Patterson, 12th December 2017 -
Personal Development: Achieving your trade show KPI’s
Key Performance Indicators don’t you just love them! The game where your boss provides you with demanding targets and some “challenges” to ... read more
Career development / Trade show advice / Trade show marketing
by David O'Beirne, 28th November 2017 -
Marketing predictions for 2018 and your trade show strategy
“The only constant in social media is change.” I heard this recently at Social Media Week and it summed up ... read more
Small business marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 21st November 2017 -
Make your trade show stand a show within the show
The Viridian Nutrition stand at Natural & Organic has that “Show Within A Show” quality Do you get bored easily? ... read more
Trade show marketing / Trade show sales / Trade show stand design / Visibility & Impact
by David O'Beirne, 3rd April 2017
