Personal Development: Achieving your trade show KPI’s
Key Performance Indicators don’t you just love them! The game where your boss provides you with demanding targets and some “challenges” to ... read more
Category: Trade show marketing
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Career development / Trade show advice / Trade show marketing
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Marketing predictions for 2018 and your trade show strategy
“The only constant in social media is change.” I heard this recently at Social Media Week and it summed up ... read more
Small business marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 21st November 2017 -
Make your trade show stand a show within the show
The Viridian Nutrition stand at Natural & Organic has that “Show Within A Show” quality Do you get bored easily? ... read more
Trade show marketing / Trade show sales / Trade show stand design / Visibility & Impact
by David O'Beirne, 3rd April 2017 -
Trade shows and the business of exporting
Shown above is a design example of a pavilion stand Reed Exhibitions build overseas for trade associations who are funded by DIT (Department For ... read more
Exporting / Trade show marketing / Trade show sales
by David O'Beirne, 21st March 2017 -
Trade show objectives: How to set measurable and realistic objectives for event participation
Trade shows can be used for many different things. They are a very versatile marketing tool. To know if your ... read more
Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 17th March 2017 -
ComplexCon: Where a fashion exhibition goes all Comic-Con
What would happen if a trade show organiser, say Reed Exhibitions, did something unusual? What if they took their trade ... read more
Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 8th March 2017 -
The lifetime value of a customer can be huge for your business: So don’t permit mediocre exhibiting
Winning a new client or customer is really important when you consider the lifetime value that a client may bring ... read more
Sales / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 6th March 2017 -
Meet Jeannette La: An interview with an exhibiting whizz
Turning stand visits into sales is no mystery for my interview guest Despite her youth, Jeannette La has a huge ... read more
Content / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 28th February 2017 -
Desert & Denim: A very different kind of trade show
Image by Kevin Roche Desert & Denim. Mmmm. How do you describe it? Some have described it as part renegade tradeshow/part makers’ ... read more
News / Show Selection & Planning / Trade show marketing
by David O'Beirne, 20th February 2017 -
When you want to increase the number of visitors to your stand
Lots of visitors made it to the show, but could it have been even busier? Anyone who ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 7th February 2017
