Warning: Don’t talk about this subject on a night out
Most people’s eyes glaze over when you start talking about data. Especially on a night out with your friends; it’s ... read more
Category: Trade show marketing
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B2B Marketing / Data Management / Direct Marketing / Trade show marketing / Trade show sales
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A lesson from DES that could be useful now
Birmingham wasn’t always favoured as a venue for trade shows (Photo by Brian Lewicki on Unsplash) This week in September many years ago, ... read more
B2B Marketing / Content Marketing / Trade show marketing
by David O'Beirne, 15th September 2020 -
They’ve been meeting without us
Visitors to London Concours; one of the events that have taken place this summer (image from London Concours gallery) You ... read more
Content Marketing / Trade show marketing
by David O'Beirne, 9th September 2020 -
Ten reasons to love being “Stand Manager”
Photo by bruce mars on Unsplash It’s surprising and disappointing when a stand manager at a trade show discloses they didn’t want the assignment. They tell you things like “I ... read more
Small business marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 8th September 2020 -
The non-expert guide to list building
Photo by Austin Distel on Unsplash I don’t claim to be an “expert” on list building but I do get asked about this ... read more
B2B Marketing / Copywriting / Trade show marketing
by David O'Beirne, 3rd September 2020 -
Why fewer visitors shouldn’t stop you exhibiting
Trade shows might not be as busy as they were before the pandemic when they restart but that’s not necessarily ... read more
Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 1st September 2020 -
Leads vs Sales: Which would you rather have?
Lickalix in exhibiting sales action at IFE last year When asked from time to time “what do you do” as ... read more
B2B Marketing / Event Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 27th August 2020 -
Do you remember when exhibiting was a thing?
Conference attendees won’t be sitting this closely when events return to the UK this October Photo by Samuel Pereira on Unsplash You know; ... read more
News / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 25th August 2020 -
Trade Shows return in the UK from 1st October 2020
Getting back towards how things were can start in October but events will be different for a while (image David ... read more
B2B Marketing / Marketing / Trade show marketing
by David O'Beirne, 21st July 2020 -
The deeper business model makes commercial sense
Photo by Priscilla Du Preez on Unsplash When you read a book, do you write on its pages or highlight passages? I do ... read more
Trade show marketing
by David O'Beirne, 16th July 2020
