Why Cromwell was wary of the Leipzig Book Fair
Image supplied by The Leipzig Book Fair Hilary Mantel’s “The Mirror & the Light,” includes an interesting reference to trade ... read more
Category: Trade show marketing
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Trade show marketing
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Why all this talk about lists?
“Why does Exhibitors Only keep on promoting prospect list building and data services? What has that got to do with ... read more
B2B Marketing / Sales / Trade show marketing
by David O'Beirne, 19th March 2020 -
Has your exhibition or conference changed dates?
Booked for an exhibition or conference that has changed dates? If so, your company is not alone. Coronavirus has wreaked ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 18th March 2020 -
You smashed it but what happens next time?
When an event is this busy, you need a big idea to grab visitor attention What do you do when; ... read more
B2B Marketing / Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 3rd March 2020 -
The”Pre-Meeting” builds trade show sales faster
The Canva stand at BETT 2020. Many people in the audience will have been invited to these seminars in advance ... read more
B2B Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 27th January 2020 -
Sales go better when you come out of your shell
Not a shell scheme in sight at this event at ExCeL London It doesn’t pay to be the shy and ... read more
Shell Scheme & Small Stands / Trade show marketing / Trade show sales
by David O'Beirne, 9th January 2020 -
How to make a New Year successful, whenever it starts
“When does your new financial year start?” It’s not the sort of question I recommend you use to start a ... read more
B2B Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 4th January 2020 -
The most valuable piece of land you can stand on?
Fantastic images in lightboxes like these of the Power Puff Girls and other cartoon heroes adorned the Warner Bros stand ... read more
Event Marketing / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 27th November 2019 -
A Tale of Two Stands: When Harry lost to Sally
I haven’t read the novel A Tale of Two Cities by Charles Dickens yet. I keep meaning to and I really should ... read more
Stand Management / Trade show marketing / Trade show sales
by David O'Beirne, 19th November 2019 -
Banish the prophets of doom from your trade show life
Prophets of doom and gloom abound, but that doesn’t mean you have to listen to them. Here are three kinds ... read more
B2B Marketing / Event Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th November 2019
