How I confused and exasperated a prospective client…But only with the best of intentions
Global law firm Kennedys wanted a stand that would both surprise and show that they were different. This design from ... read more
Category: Trade show advice
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Trade show advice / Trade show marketing / Visibility & Impact
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Smart exhibiting: How to choose the perfect promotional product for your business
The benefits of promotional gifts and understanding why they are so effective for building and cementing sales How marketeers can ... read more
Giveaways & Incentives / Trade show advice / Trade show marketing / Trade show sales
by Richard Roberts, 26th June 2018 -
Trade show fitness: Being at your best and ready for the work ahead
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? ... read more
Stand Management / Trade show advice / Trade show sales
by David O'Beirne, 17th April 2018 -
What’s the killer app for B2B marketing? Face-to-face events
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
B2B Marketing / Events / Trade show advice / Trade show marketing
by Ruth P. Stevens, 10th April 2018 -
Taxis: Mattresses: Hotels; Pizza: New marketing models are shaking things up…
Uber does not own taxis and yet they have revolutionised taxi services. Airbnb doesn’t own a hotel but millions of ... read more
Tech / Trade show advice / Trade show ideas / Trade show sales
by David O'Beirne, 27th March 2018 -
To shake up your exhibiting programme “out there” thinking may be just what you need
This is one way of attracting attention from the team at Corporate Entertainment Professionals Sometimes you need to do things ... read more
Trade show advice / Trade show ideas / Trade show marketing
by David O'Beirne, 13th March 2018 -
Trade shows: A bit like sharks… Both can take huge bites out of things
Sharks like these Great Whites, are expert chunk removers Today, I’m going to highlight something fundamental to sales success in ... read more
Sales / Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 6th March 2018 -
Ten reasons to embrace being the stand manager in your company
I’m always surprised and disappointed when stand managers disclose they’re in charge of a stand at a trade show almost ... read more
Marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 20th February 2018 -
How to “borrow” great trade show marketing ideas
Could you borrow the idea of on-stand demonstrations to pull crowds like this one as seen at a recent Salon ... read more
Design & Build / Stand Management / Trade show advice / Trade show marketing
by Charles Dugan, 30th January 2018 -
Sales team: Why we are too good for visitors to miss
Do you believe that your company; your stand; the whatever it is that your company does is just too good ... read more
Sales / Staffing / Stand Management / Trade show advice
by David O'Beirne, 16th January 2018
