How I confused and exasperated a prospective client…But only with the best of intentions
Global law firm Kennedys wanted a stand that would both surprise and show that they were different. This design from ... read more
Missing trade shows and their leads? Read: 18 Ways to be productive when you can't exhibit
Global law firm Kennedys wanted a stand that would both surprise and show that they were different. This design from ... read more
The benefits of promotional gifts and understanding why they are so effective for building and cementing sales How marketeers can ... read more
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? ... read more
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
Uber does not own taxis and yet they have revolutionised taxi services. Airbnb doesn’t own a hotel but millions of ... read more
This is one way of attracting attention from the team at Corporate Entertainment Professionals Sometimes you need to do things ... read more
Sharks like these Great Whites, are expert chunk removers Today, I’m going to highlight something fundamental to sales success in ... read more
I’m always surprised and disappointed when stand managers disclose they’re in charge of a stand at a trade show almost ... read more
Could you borrow the idea of on-stand demonstrations to pull crowds like this one as seen at a recent Salon ... read more
Do you believe that your company; your stand; the whatever it is that your company does is just too good ... read more