Your first trade show? Some useful things to think about beyond stand details
I love talking to the owners of small and newish businesses when they are preparing to do their first trade ... read more
Category: Trade show advice
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First time exhibitor / Stand Management / Trade show advice / Trade show sales
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Make your exhibition marketing a paying proposition
If your exhibiting spend isn’t producing revenue for you then why are you doing it? It should be a paying ... read more
Trade show advice / Trade show budgets / Trade show marketing / Trade show sales
by David O'Beirne, 18th September 2018 -
My quick stand management preparation checklist when a client has a show approaching
I loved these bright and colourful graphics seen on the Bomb Cosmetics stand at this year’s Autumn Fair – they ... read more
Small business marketing / Staffing / Stand graphics / Stand Management / Trade show advice
by David O'Beirne, 14th September 2018 -
Increasing your ROI at events: 5 key areas to consider
Return on Investment at trade events and exhibitions is going down, so it’s more important than ever to consider your ... read more
Marketing / Stand Management / Trade show advice / Trade show marketing
by Ricky Purnell, 11th September 2018 -
Why a strong team is essential for success in sport, business and event marketing
Football is a game where every player has to do their job well in order for the team to have ... read more
Staffing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 4th September 2018 -
How I confused and exasperated a prospective client…But only with the best of intentions
Global law firm Kennedys wanted a stand that would both surprise and show that they were different. This design from ... read more
Trade show advice / Trade show marketing / Visibility & Impact
by Anthony Booty, 6th August 2018 -
Smart exhibiting: How to choose the perfect promotional product for your business
The benefits of promotional gifts and understanding why they are so effective for building and cementing sales How marketeers can ... read more
Giveaways & Incentives / Trade show advice / Trade show marketing / Trade show sales
by Richard Roberts, 26th June 2018 -
Trade show fitness: Being at your best and ready for the work ahead
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? ... read more
Stand Management / Trade show advice / Trade show sales
by David O'Beirne, 17th April 2018 -
What’s the killer app for B2B marketing? Face-to-face events
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
B2B Marketing / Events / Trade show advice / Trade show marketing
by Ruth P. Stevens, 10th April 2018 -
Taxis: Mattresses: Hotels; Pizza: New marketing models are shaking things up…
Uber does not own taxis and yet they have revolutionised taxi services. Airbnb doesn’t own a hotel but millions of ... read more
Tech / Trade show advice / Trade show ideas / Trade show sales
by David O'Beirne, 27th March 2018
