Do you spend too much time organising your exhibition stand?
Do you spend so much time organising your exhibition stand that you forget about marketing your company’s presence? I’m prompted ... read more
Category: Trade show advice
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B2B Marketing / Trade show advice / Trade show marketing / Trade Show Training
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Achieving big targets
Winning all of the silverware. Manchester City know about achieving big targets. Their haul of trophies as seen at Brand ... read more
Sales / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 16th October 2019 -
Strong stand management: It’s essential if the “soul” of your business is to shine through
The Avantis stand team running through a last-minute team briefing before bett opens After 25 years plus in the ... read more
Staffing / Stand Management / Trade show advice / Trade show marketing
by Annette Tarlton, 18th June 2019 -
Small stands can achieve big impact: Some guidelines for competing against the exhibiting giants
One Savings Bank’s stand at FSE London, Old Billingsgate shows how a small stand can be effective when it comes ... read more
Trade show advice / Trade show marketing / Trade show sales
by Anthony Booty, 11th June 2019 -
The importance of the trade show coffee machine
The Microsoft stand team about to briefed before the opening of bett 2019 The stand is ready, the product is ... read more
Stand Management / Trade show advice / Trade show engagement / Trade show marketing
by Annette Tarlton, 21st May 2019 -
Trade show sales: The two things your stand team should be focused on every time you exhibit
Mike Duseberg in action attracting attendees to his client’s stand I know there are many, many blog posts out ... read more
Stand Management / Trade show advice / Trade show engagement / Trade show marketing / Trade show sales
by Mike Duseberg, 14th May 2019 -
Event stress and how to proof yourself against it
Stress. It’s been around for a long time and it’s seriously damaging. By damaging I mean it can kill you. My ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th May 2019 -
UFI: Trade show insights and trends that could help you market more effectively when you exhibit
In December last year, an infographic summarising the views of 13,000 trade show visitors caught my attention. Firstly because 13,000 ... read more
Marketing / Trade show advice / Trade show engagement / Trade show marketing
by David O'Beirne, 30th April 2019 -
Come The Revolution…
I read an article in The Drum last week headed; “Repetitive, obtrusive and unscrupulous – public perception of advertising hits ... read more
Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 5th February 2019 -
Attracting stand visitors: How not to be alone on your stand in a sea of trade show attendees
Greta Garbo famously said that she wanted to be alone (in the 1932 film Grand Hotel). That quote was great ... read more
Staffing / Trade show advice / Trade show marketing / Trade show sales
by Jeannette La, 22nd January 2019
