The importance of the trade show coffee machine
The Microsoft stand team about to briefed before the opening of bett 2019 The stand is ready, the product is ... read more
Category: Trade show advice
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Stand Management / Trade show advice / Trade show engagement / Trade show marketing
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Trade show sales: The two things your stand team should be focused on every time you exhibit
Mike Duseberg in action attracting attendees to his client’s stand I know there are many, many blog posts out ... read more
Stand Management / Trade show advice / Trade show engagement / Trade show marketing / Trade show sales
by Mike Duseberg, 14th May 2019 -
Event stress and how to proof yourself against it
Stress. It’s been around for a long time and it’s seriously damaging. By damaging I mean it can kill you. My ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th May 2019 -
UFI: Trade show insights and trends that could help you market more effectively when you exhibit
In December last year, an infographic summarising the views of 13,000 trade show visitors caught my attention. Firstly because 13,000 ... read more
Marketing / Trade show advice / Trade show engagement / Trade show marketing
by David O'Beirne, 30th April 2019 -
Come The Revolution…
I read an article in The Drum last week headed; “Repetitive, obtrusive and unscrupulous – public perception of advertising hits ... read more
Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 5th February 2019 -
Attracting stand visitors: How not to be alone on your stand in a sea of trade show attendees
Greta Garbo famously said that she wanted to be alone (in the 1932 film Grand Hotel). That quote was great ... read more
Staffing / Trade show advice / Trade show marketing / Trade show sales
by Jeannette La, 22nd January 2019 -
Process: “A series of actions or steps taken in order to achieve a particular end”
Process is powerful. Process means organising things in a way that will deliver the desired result. It can also mean ... read more
Trade show advice / Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 18th December 2018 -
“Speaking of the conference; Could your company present a paper on…..”
Image courtesy of BNC Marketing Showcase: Guess which is one of the biggest bonus opportunities that exhibitors miss when exhibiting? ... read more
Conference & Seminars / Trade show advice / Trade show marketing / Visibility & Impact
by David O'Beirne, 4th December 2018 -
Let’s hear it for the managers of trade show stands with apologies to Gladiator
Stand managers of the world, you probably don’t need this talk but I’m going to give it to you anyway. ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 20th November 2018 -
These sales skills never go out of date
On Tuesday morning I had the opportunity and the pleasure to be one of the guest panelists at the latest ... read more
Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 2nd November 2018
