A Tale of Two Stands: When Harry lost to Sally
I haven’t read the novel A Tale of Two Cities by Charles Dickens yet. I keep meaning to and I really should ... read more
Category: Stand Management
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Stand Management / Trade show marketing / Trade show sales
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Event faux pas nipped just in the nick of time
There we were, me and the rest of the show organising team sitting in a cosy office in Connecticut. Heavy ... read more
Exhibition Concierge / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 1st November 2019 -
Strong stand management: It’s essential if the “soul” of your business is to shine through
The Avantis stand team running through a last-minute team briefing before bett opens After 25 years plus in the ... read more
Staffing / Stand Management / Trade show advice / Trade show marketing
by Annette Tarlton, 18th June 2019 -
The importance of the trade show coffee machine
The Microsoft stand team about to briefed before the opening of bett 2019 The stand is ready, the product is ... read more
Stand Management / Trade show advice / Trade show engagement / Trade show marketing
by Annette Tarlton, 21st May 2019 -
Trade show sales: The two things your stand team should be focused on every time you exhibit
Mike Duseberg in action attracting attendees to his client’s stand I know there are many, many blog posts out ... read more
Stand Management / Trade show advice / Trade show engagement / Trade show marketing / Trade show sales
by Mike Duseberg, 14th May 2019 -
6 reasons why a small stand can compete with the big players at a trade show
Vanessa’s Facebook Cafe is a great example of how a small stand can work highly effectively. Graphic design by Richard Allibone ... read more
B2B Marketing / Small business marketing / Stand graphics / Stand Management / Trade show objectives
by David O'Beirne, 11th December 2018 -
Let’s hear it for the managers of trade show stands with apologies to Gladiator
Stand managers of the world, you probably don’t need this talk but I’m going to give it to you anyway. ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 20th November 2018 -
The ultimate guide to using mobile devices to promote your next event appearance
The use of smartphones to conduct online searches has already overtaken the use of desktop computers. According to the stats ... read more
Stand Management / Trade show marketing / Trade show tech
by Max Chekalov, 17th October 2018 -
5 Ways To Enhance Attendee Experience: Report highlights why attendee experience is so important to event success
Coffee has the power of attraction at trade shows, conferences, and corporate events. One proven tactic for improving attendee experience ... read more
Stand Management / Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 3rd October 2018 -
Your first trade show? Some useful things to think about beyond stand details
I love talking to the owners of small and newish businesses when they are preparing to do their first trade ... read more
First time exhibitor / Stand Management / Trade show advice / Trade show sales
by David O'Beirne, 28th September 2018
