Category: News

• Do you remember when exhibiting was a thing?

  Conference attendees won’t be sitting this closely when events return to the UK this October Photo by Samuel Pereira on Unsplash You know; ... read more

  News  /  Trade show advice  /  Trade show marketing  /  Trade show sales
  by David O'Beirne, 25th August 2020

• Is the way to visitor heart’s through their stomach?

  Last Wednesday, I was in exhibiting mode.  I was a member of the stand team for my client Guardian Display. Working ... read more

  B2B Marketing  /  Events & Training  /  Exhibition Concierge  /  News
  by David O'Beirne, 26th February 2020

• Exhibiting ROI : An alternative attribution model

  Event Return on Investment (ROI) is an important metric for any marketer, but it’s rarely a simple one to calculate.  When ... read more

  Measurement & Reporting  /  News  /  Stand Management
  by David O'Beirne, 26th September 2017

• Desert & Denim: A very different kind of trade show

  Image by Kevin Roche  Desert & Denim. Mmmm. How do you describe it? Some have described it as part renegade tradeshow/part makers’ ... read more

  News  /  Show Selection & Planning  /  Trade show marketing
  by David O'Beirne, 20th February 2017