3 branding lessons for trade shows and events: With thanks to John Lewis, Waitrose and their partners
This week department store group John Lewis, which includes the Waitrose supermarket chain, decided to rebrand. They are now called ... read more
Category: Experiential
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Event branding / Experiential / Stand graphics / Visibility & Impact
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For exhibiting success: Think like a sponsor
Last week’s post highlighted a success mindset that could help you succeed when you exhibit. A way of thinking that ... read more
Experiential / Sponsorship / Stand Management / Trade show marketing
by David O'Beirne, 23rd January 2018 -
A short guide to creating memorable trade show experience marketing
Experience marketing in action. Buyers at the London Wine Fair experiencing the brand. Note the cardboard stand which is part ... read more
Experiential / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 9th January 2018 -
Writing an effective brief for an exhibition stand design
When it comes to creating an effective stand design brief, you really do have to start at the beginning. Now ... read more
Design & Build / Experiential / Marketing / Stand Management
by Pete Allen, 19th September 2017 -
Visibility & Impact: The Art Of Selling To People When They Are Not On Your Stand
Venue branding; show media; sponsorship opportunities. These are names that are commonly applied to things that show organisers and venues ... read more
Experiential / Marketing / Sponsorship / Visibility & Impact
by David O'Beirne, 2nd May 2017
