3 branding lessons for trade shows and events: With thanks to John Lewis, Waitrose and their partners
This week department store group John Lewis, which includes the Waitrose supermarket chain, decided to rebrand. They are now called ... read more
Missing trade shows and their leads? Read: 18 Ways to be productive when you can't exhibit
This week department store group John Lewis, which includes the Waitrose supermarket chain, decided to rebrand. They are now called ... read more
Last week’s post highlighted a success mindset that could help you succeed when you exhibit. A way of thinking that ... read more
Experience marketing in action. Buyers at the London Wine Fair experiencing the brand. Note the cardboard stand which is part ... read more
When it comes to creating an effective stand design brief, you really do have to start at the beginning. Now ... read more
Venue branding; show media; sponsorship opportunities. These are names that are commonly applied to things that show organisers and venues ... read more