Answers to three questions I’m frequently asked
1. Why do you publish Exhibitors Only?2. What do you sell?3. Do you miss organising events? Why do you publish ... read more
Category: B2B Marketing
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B2B Marketing / Exhibition Concierge / Trade show ideas / Trade show marketing
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The data-driven exhibitor
Are you data-driven when it comes to analysing your trade show results? Does data drive the decisions you make about ... read more
B2B Marketing / Data Management / Marketing / Measurement & Reporting / Trade show marketing
by David O'Beirne, 9th July 2019 -
Event stress and how to proof yourself against it
Stress. It’s been around for a long time and it’s seriously damaging. By damaging I mean it can kill you. My ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th May 2019 -
6 reasons why a small stand can compete with the big players at a trade show
Vanessa’s Facebook Cafe is a great example of how a small stand can work highly effectively. Graphic design by Richard Allibone ... read more
B2B Marketing / Small business marketing / Stand graphics / Stand Management / Trade show objectives
by David O'Beirne, 11th December 2018 -
Follow-up emails: The final piece of your trade show puzzle
So much time, effort and money go into exhibiting at events… so why are follow-up emails so often neglected? It’s ... read more
B2B Marketing / Lead Management / Trade show marketing / Trade show sales
by Emily Byford, 6th November 2018 -
Data: Don’t leave it in its raw state. Refine it. Improve it. Make money from it.
I know the weather is hot and I know that the title of this post or any other containing the ... read more
B2B Marketing / Data Management / Trade show marketing
by David O'Beirne, 31st July 2018 -
Capture some of that festive feeling when you next “go live”
It’s a trade show Jim but not as we know it. Image shown is from the Desert & Denim website. Recently ... read more
B2B Marketing / Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 17th July 2018 -
What’s the killer app for B2B marketing? Face-to-face events
While teaching a B2B digital marketing course in Buenos Aires last month, I found some of my students dismayed by ... read more
B2B Marketing / Events / Trade show advice / Trade show marketing
by Ruth P. Stevens, 10th April 2018 -
Trade show marketing: By failing to prepare; you are preparing to fail
One view I hold dear, is that, even in this digital age, I still firmly believe that no marketing channel ... read more
B2B Marketing / Stand Management / Trade show marketing
by Diana Little, 10th January 2017
