Warning: Don’t talk about this subject on a night out
Most people’s eyes glaze over when you start talking about data. Especially on a night out with your friends; it’s ... read more
Category: B2B Marketing
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B2B Marketing / Data Management / Direct Marketing / Trade show marketing / Trade show sales
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A lesson from DES that could be useful now
Birmingham wasn’t always favoured as a venue for trade shows (Photo by Brian Lewicki on Unsplash) This week in September many years ago, ... read more
B2B Marketing / Content Marketing / Trade show marketing
by David O'Beirne, 15th September 2020 -
Another day; another announcement
Photo by Clem Onojeghuo on Unsplash Yesterday’s announcement by Prime Minister Boris Johnson in which he revealed the “rule of six” in a ... read more
B2B Marketing / Event Marketing
by David O'Beirne, 10th September 2020 -
The non-expert guide to list building
Photo by Austin Distel on Unsplash I don’t claim to be an “expert” on list building but I do get asked about this ... read more
B2B Marketing / Copywriting / Trade show marketing
by David O'Beirne, 3rd September 2020 -
Leads vs Sales: Which would you rather have?
Lickalix in exhibiting sales action at IFE last year When asked from time to time “what do you do” as ... read more
B2B Marketing / Event Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 27th August 2020 -
Trade Shows return in the UK from 1st October 2020
Getting back towards how things were can start in October but events will be different for a while (image David ... read more
B2B Marketing / Marketing / Trade show marketing
by David O'Beirne, 21st July 2020 -
Reputation linked to “the immediate jewel of their souls”
Othello (The Tragedy of Othello, the Moor of Venice) written by William Shakespeare is the inspiration for this post. Photo by Ingeborg Gärtner-Grein on Unsplash “Good ... read more
B2B Marketing / Copywriting / Direct Marketing / Trade show marketing
by David O'Beirne, 14th July 2020 -
Say “No” to doomscrolling
Photo by Sean Benesh on Unsplash I came across the intriguing phrase “don’t be a doomscroller.” It promoted this recent story from WIRED. The ... read more
B2B Marketing / Career development / Mindfitness / Trade show marketing
by David O'Beirne, 10th July 2020 -
Trees that survive storms are those that bend
Judo, the “gentle” art teaches students to use the force of an opponent against them I came across helpful advice ... read more
B2B Marketing / Digital Marketing / Direct Marketing / Trade show marketing
by David O'Beirne, 9th July 2020 -
Prime Minister: Can we have our ball back?
Photo by Nick Fewings on Unsplash The Arts got exciting news yesterday. The Chancellor found £1.5bn in a cupboard or drawer, somewhere within 11 ... read more
B2B Marketing / Event Marketing / Events / Trade show marketing
by David O'Beirne, 7th July 2020
