Say “No” to doomscrolling
Photo by Sean Benesh on Unsplash I came across the intriguing phrase “don’t be a doomscroller.” It promoted this recent story from WIRED. The ... read more
Category: B2B Marketing
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B2B Marketing / Career development / Mindfitness / Trade show marketing
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Trees that survive storms are those that bend
Judo, the “gentle” art teaches students to use the force of an opponent against them I came across helpful advice ... read more
B2B Marketing / Digital Marketing / Direct Marketing / Trade show marketing
by David O'Beirne, 9th July 2020 -
Prime Minister: Can we have our ball back?
Photo by Nick Fewings on Unsplash The Arts got exciting news yesterday. The Chancellor found £1.5bn in a cupboard or drawer, somewhere within 11 ... read more
B2B Marketing / Event Marketing / Events / Trade show marketing
by David O'Beirne, 7th July 2020 -
Unsubscribe request produces a smile
Photo by Andrea Piacquadio Here’s an unsubscribe reply that made me chuckle and wince at the same time. “Please unsubscribe ... read more
B2B Marketing / Content Marketing / Copywriting / Trade show marketing
by David O'Beirne, 4th July 2020 -
Let’s do the time block again…
Photo by Bonneval Sebastien on Unsplash The biggest hurdle to overcome with prospective clients for my training course “You Only Have To Ask” ... read more
B2B Marketing / Career development / Marketing / Trade show marketing
by David O'Beirne, 2nd July 2020 -
Why you should keep desks and envelopes out of your marketing
I have never felt the urge to do business with a desk, and yet these days, I often receive emails ... read more
B2B Marketing / Copywriting / Trade show marketing
by David O'Beirne, 30th June 2020 -
18 ways to be productive when you can’t exhibit
Exhibition halls lie empty the world over but exhibitions and events will return so be ready. Five hundred trade shows ... read more
B2B Marketing / Content Marketing / Event Marketing / Trade show marketing
by David O'Beirne, 20th June 2020 -
There was a time when computers and smartphones did not exist
Photo by Markus Winkler I know because I was there. Actually, computers did exist but not as we know them ... read more
B2B Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 10th June 2020 -
How to confound those nosey parkers
Flicking through the papers over the weekend, raised a chuckle. Specifically coverage of the angst some TV viewers feel upon ... read more
B2B Marketing / Sales / Video
by David O'Beirne, 9th June 2020 -
Why losses loom larger than gains
Photo by Andrea Piacquadio Loss aversion is a powerful force. It’s the deliberate act of not doing something that offers ... read more
B2B Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 23rd May 2020
