Last Wednesday, I was in exhibiting mode.
I was a member of the stand team for my client Guardian Display.
Working the morning shift at the BNC Show at The Brewery here in good old London town, meant an early start.
The BNC Show is a one-day-only event for event organisers seeking venues for their conferences and exhibitions.
It opens sharp at 8.30 am because some BNC visitors attend the show on their way into the office.
So we were off to a fast and early start on the stand.
The Brewery, by the way, is an excellent and well-connected venue. It’s a short 6-minute walk from Moorgate station.
And, that’s a big tick for event organisers.
Moorgate Station is a terminus for Overground services, but it’s also served by four Tube lines;
- The Circle Line
- Hammersmith & City Line
- The Northern Line
- The Metropolitan Line
So, if you are seeking a quality London location for a product launch, shareholder meeting, fashion show or as in this case an exhibition, I recommend the Brewery highly.
Or, if you are ever seeking a different kind of venue for your event, then I’d recommend a visit to the BNC Show.
Venue required? You’ll be spoilt for choice
Venue choices are wide-ranging; from the Churchill War Rooms in central London to Mercedes Benz World near Woking in Surrey.
Or Dreamland, in Margate, or Hever Castle in Kent, there are venue options galore.
Hotels, pub venues, boats and excursions are at the BNC Show.
What’s smart about this event is the organiser’s attention to detail in creating an excellent visitor experience.
Delicious food and snacks for exhibitors and visitors are continually circulating the floor.
There’s a menu published in the show guide that tells you the treats that are in store for the day ahead. Yum!
Breakfast, elevenses, lunch and afternoon tea are served.
My personal favourites; the classic sausage roll (part of the elevenses menu) and from the lunch fare, Hawaiin caramelised aubergine poke with sriracha mayo (no idea what that is but it tasted great) and crispy shallots.
I’ve been going to the gym ever since to burn-off all the things I “tested.”
Goody-bags containing gift items that will be kept and used are available for every visitor.
Seventy-four “grand prizes” that include restaurant meals, race days, riverboat trips and spa days are up for grabs and awarded throughout the day.
There’s an excellent and well-attended seminar programme and an attractions area in the show foyer.
No wonder then that the show is busy with visitors.
The wider lesson?
Combining business with fun makes exhibiting attractive to audiences whatever the show.
Infotainment works exceptionally well in the event environment.
It grabs visitor attention and interest.
That’s why it’s a growing part of our business as exhibitors seek stronger and more memorable ways to stand out.
If you would like to discuss ideas for this kind of promotion when you next exhibit, email firstname.lastname@example.org