Trade show fitness: Being at your best and ready for the work ahead
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? ... read more
Posts by David O'Beirne
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Stand Management / Trade show advice / Trade show sales
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Taxis: Mattresses: Hotels; Pizza: New marketing models are shaking things up…
Uber does not own taxis and yet they have revolutionised taxi services. Airbnb doesn’t own a hotel but millions of ... read more
Tech / Trade show advice / Trade show ideas / Trade show sales
by David O'Beirne, 27th March 2018 -
To shake up your exhibiting programme “out there” thinking may be just what you need
This is one way of attracting attention from the team at Corporate Entertainment Professionals Sometimes you need to do things ... read more
Trade show advice / Trade show ideas / Trade show marketing
by David O'Beirne, 13th March 2018 -
Trade shows: A bit like sharks… Both can take huge bites out of things
Sharks like these Great Whites, are expert chunk removers Today, I’m going to highlight something fundamental to sales success in ... read more
Sales / Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 6th March 2018 -
Ten reasons to really love being the trade show stand manager in your company
It’s surprises and disappoints me when stand managers disclose that they are in charge of a stand at a trade ... read more
Marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 20th February 2018 -
Increasing your stand & display space: When it’s time to go “large”
There comes a time for many exhibitors when they feel the need to substantially increase the size of their stand. ... read more
Design & Build / Stand Management / Trade show marketing / Visibility & Impact
by David O'Beirne, 13th February 2018 -
For exhibiting success: Think like a sponsor
Last week’s post highlighted a success mindset that could help you succeed when you exhibit. A way of thinking that ... read more
Experiential / Sponsorship / Stand Management / Trade show marketing
by David O'Beirne, 23rd January 2018 -
Sales team: We are too good for visitors to miss at this show!
Do you believe that your company; your stand; the whatever it is that your company does, is just too good ... read more
Sales / Staffing / Stand Management / Trade show advice
by David O'Beirne, 16th January 2018 -
A short guide to creating memorable trade show experience marketing
Experience marketing in action. Buyers at the London Wine Fair experiencing the brand. Note the cardboard stand which is part ... read more
Experiential / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 9th January 2018 -
Personal Development: Achieving your trade show KPI’s
Key Performance Indicators don’t you just love them! The game where your boss provides you with demanding targets and some “challenges” to ... read more
Career development / Trade show advice / Trade show marketing
by David O'Beirne, 28th November 2017
