Why digital and trade shows are not enemies of each other
Trade shows bring you face to face with people who are interested in what you have to offer. And you ... read more
Posts by David O'Beirne
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Marketing / Sales / Trade show marketing / Trade show sales
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Event stress and how to proof yourself against it
Stress. It’s been around for a long time and it’s seriously damaging. By damaging I mean it can kill you. My ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th May 2019 -
UFI: Trade show insights and trends that could help you market more effectively when you exhibit
In December last year, an infographic summarising the views of 13,000 trade show visitors caught my attention. Firstly because 13,000 ... read more
Marketing / Trade show advice / Trade show engagement / Trade show marketing
by David O'Beirne, 30th April 2019 -
Trade show sales time: It’s more valuable than you think
“How did it get so late so soon?” ― Dr. Seuss Time. It governs our lives. It’s a commodity that we ... read more
Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 26th March 2019 -
How to bring some show biz to your stand
Last week, I received an email reminding me that IFE was soon to open. Now, I’m not exhibiting at that ... read more
Trade show ideas / Trade show marketing / Trade show sales
by David O'Beirne, 19th March 2019 -
Stand graphics can win you sales
TASC Software’s stand at bett had strong, clear graphics designed by The Design Frontier Ltd In the words of Johnny ... read more
Shell Scheme & Small Stands / Trade show graphics / Trade show marketing / Trade show sales
by David O'Beirne, 12th March 2019 -
The curious incident of the stage with the lights…
Last week I was lucky enough to see the play “The Curious Incident Of The Dog In The Night-Time.” Lucky ... read more
Trade show ideas / Trade show stand design / Trade show tech / Visibility & Impact
by David O'Beirne, 5th March 2019 -
More trade show tall stories…
Successful exhibiting can depend on many things. Being tall might just be one of them. First, you need an audience ... read more
Trade show ideas / Trade show marketing / Trade show stand design / Visibility & Impact
by David O'Beirne, 26th February 2019 -
There’s money in that there list… You just need to put in the work to get it out
“Why does Exhibitors Only promote data management services so heavily?” The person asking that question just recently said that they ... read more
Data Management / Trade show marketing / Trade show sales
by David O'Beirne, 19th February 2019 -
Come The Revolution…
I read an article in The Drum last week headed; “Repetitive, obtrusive and unscrupulous – public perception of advertising hits ... read more
Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 5th February 2019
