UFI: Trade show insights and trends that could help you market more effectively when you exhibit
In December last year, an infographic summarising the views of 13,000 trade show visitors caught my attention. Firstly because 13,000 ... read more
Posts by David O'Beirne
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Marketing / Trade show advice / Trade show engagement / Trade show marketing
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Trade show sales time: It’s more valuable than you think
“How did it get so late so soon?” ― Dr. Seuss Time. It governs our lives. It’s a commodity that we ... read more
Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 26th March 2019 -
How to bring some show biz to your stand
Last week, I received an email reminding me that IFE was soon to open. Now, I’m not exhibiting at that ... read more
Trade show ideas / Trade show marketing / Trade show sales
by David O'Beirne, 19th March 2019 -
Stand graphics can win you sales
TASC Software’s stand at bett had strong, clear graphics designed by The Design Frontier Ltd In the words of Johnny ... read more
Shell Scheme & Small Stands / Trade show graphics / Trade show marketing / Trade show sales
by David O'Beirne, 12th March 2019 -
The curious incident of the stage with the lights…
Last week I was lucky enough to see the play “The Curious Incident Of The Dog In The Night-Time.” Lucky ... read more
Trade show ideas / Trade show stand design / Trade show tech / Visibility & Impact
by David O'Beirne, 5th March 2019 -
More trade show tall stories…
Successful exhibiting can depend on many things. Being tall might just be one of them. First, you need an audience ... read more
Trade show ideas / Trade show marketing / Trade show stand design / Visibility & Impact
by David O'Beirne, 26th February 2019 -
Come The Revolution…
I read an article in The Drum last week headed; “Repetitive, obtrusive and unscrupulous – public perception of advertising hits ... read more
Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 5th February 2019 -
Never Forget Rules 1 & 2: Great advice from the Sage of Omaha
Warren Buffet, dispensing billionaire advice Rule No. 1: Don’t lose money. Rule No.2: Don’t forget Rule No.1 These “rules” of ... read more
Small business marketing / Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 29th January 2019 -
How you can use trade shows to develop sales in the year ahead: Part 1
It’s that time of year once again. The time of resolutions and thoughts of how to change things for the ... read more
Marketing / Small business marketing / Trade show marketing / Trade show sales
by David O'Beirne, 8th January 2019 -
Process: “Actions to achieve a particular end”
Process is powerful. Process means organising things in a way that will deliver the desired result. It can also mean ... read more
Trade show advice / Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 18th December 2018
