Glass half-empty exhibiting is not what you need
Great ceiling and colour scheme on the Moomin stand at Brand Licensing Europe. No half-empty exhibiting here. You have to ... read more
Posts by David O'Beirne
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Trade show advice / Trade show ideas / Trade show marketing / Trade show sales
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Why plugging holes is so satisfying
If these guys get into the roof of your house, trouble is sure to come (as seen at Brand Licensing ... read more
B2B Marketing / Data Management / Trade show advice / Trade show marketing
by David O'Beirne, 25th October 2019 -
Do you spend too much time organising your exhibition stand?
Do you spend so much time organising your exhibition stand that you forget about marketing your company’s presence? I’m prompted ... read more
B2B Marketing / Trade show advice / Trade show marketing / Trade Show Training
by David O'Beirne, 22nd October 2019 -
Design ideas from our friends in Italy
Last week I was lucky enough to spend some time in Italy. It’s a country I love to visit, and ... read more
Career development / Trade show ideas / Trade show marketing / Trade show stand design / Trade Show Training
by David O'Beirne, 20th September 2019 -
Why do you ask?
Event expertise and skills helped build these stands and support exhibitors at Toy Fair at Olympia, London In a recent ... read more
B2B Marketing / Trade show engagement / Trade show marketing / Trade show stand design / Visibility & Impact
by David O'Beirne, 3rd September 2019 -
Trade shows can reawaken sales with dormant clients
Reawakening dormant clients is a proven route to revenue growth By David O’Beirne Successful salespeople tend not to leave any stone ... read more
Sales / Small business marketing / Trade show marketing / Trade show sales
by David O'Beirne, 27th August 2019 -
Answers to three questions I’m frequently asked
1. Why do you publish Exhibitors Only?2. What do you sell?3. Do you miss organising events? Why do you publish ... read more
B2B Marketing / Exhibition Concierge / Trade show ideas / Trade show marketing
by David O'Beirne, 30th July 2019 -
The data-driven exhibitor
Are you data-driven when it comes to analysing your trade show results? Does data drive the decisions you make about ... read more
B2B Marketing / Data Management / Marketing / Measurement & Reporting / Trade show marketing
by David O'Beirne, 9th July 2019 -
Why digital and trade shows are not enemies of each other
Trade shows bring you face to face with people who are interested in what you have to offer. And you ... read more
Marketing / Sales / Trade show marketing / Trade show sales
by David O'Beirne, 2nd July 2019 -
Event stress and how to proof yourself against it
Stress. It’s been around for a long time and it’s seriously damaging. By damaging I mean it can kill you. My ... read more
B2B Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th May 2019
