6 reasons why a small stand can compete with the big players at a trade show
Vanessa’s Facebook Cafe is a great example of how a small stand can work highly effectively. Graphic design by Richard Allibone ... read more
Posts by David O'Beirne
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B2B Marketing / Small business marketing / Stand graphics / Stand Management / Trade show objectives
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“Speaking of the conference; Could your company present a paper on…..”
Image courtesy of BNC Marketing Showcase: Guess which is one of the biggest bonus opportunities that exhibitors miss when exhibiting? ... read more
Conference & Seminars / Trade show advice / Trade show marketing / Visibility & Impact
by David O'Beirne, 4th December 2018 -
Leads vs. Sales. Which you would rather have?
One of the biggest challenges that exhibiting companies face is to show hard sales achieved as a result of trade ... read more
Trade show marketing / Trade show sales / Trade Show Training
by David O'Beirne, 23rd November 2018 -
Let’s hear it for the managers of trade show stands with apologies to Gladiator
Stand managers of the world, you probably don’t need this talk but I’m going to give it to you anyway. ... read more
Stand Management / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 20th November 2018 -
These sales skills never go out of date
On Tuesday morning I had the opportunity and the pleasure to be one of the guest panelists at the latest ... read more
Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 2nd November 2018 -
4 common blocks to success: Don’t sabotage your trade show sales results with any of one these
There are four common omissions, mistakes or if you like, mental blocks, that can stop you from achieving excellent sales results ... read more
Sales / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 23rd October 2018 -
5 Ways To Enhance Attendee Experience: Report highlights why attendee experience is so important to event success
Coffee has the power of attraction at trade shows, conferences, and corporate events. One proven tactic for improving attendee experience ... read more
Stand Management / Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 3rd October 2018 -
Your first trade show? Some useful things to think about beyond stand details
I love talking to the owners of small and newish businesses when they are preparing to do their first trade ... read more
First time exhibitor / Stand Management / Trade show advice / Trade show sales
by David O'Beirne, 28th September 2018 -
Make your exhibition marketing a paying proposition
If your exhibiting spend isn’t producing revenue for you then why are you doing it? It should be a paying ... read more
Trade show advice / Trade show budgets / Trade show marketing / Trade show sales
by David O'Beirne, 18th September 2018 -
My quick stand management preparation checklist when a client has a show approaching
I loved these bright and colourful graphics seen on the Bomb Cosmetics stand at this year’s Autumn Fair – they ... read more
Small business marketing / Staffing / Stand graphics / Stand Management / Trade show advice
by David O'Beirne, 14th September 2018
