Successful Exhibiting: Don’t underestimate what it requires
Anything worthwhile in life usually takes effort to achieve. Successful exhibiting is no different. Attracting crowds can be difficult. Attracting ... read more
Posts by David O'Beirne
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Graphics / Shell Scheme & Small Stands / Stand Management
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Make your trade show stand a show within the show
The Viridian Nutrition stand at Natural & Organic has that “Show Within A Show” quality Do you get bored easily? ... read more
Trade show marketing / Trade show sales / Trade show stand design / Visibility & Impact
by David O'Beirne, 3rd April 2017 -
The best stand position and shape for your display + How to get a “good” site position
What’s the best-shaped stand for your business and how do you get a “good” site position? The easy answer is ... read more
Design & Build / Trade show ideas / Trade show stand design / Visibility & Impact
by David O'Beirne, 23rd March 2017 -
Trade shows and the business of exporting
Shown above is a design example of a pavilion stand Reed Exhibitions build overseas for trade associations who are funded by DIT (Department For ... read more
Exporting / Trade show marketing / Trade show sales
by David O'Beirne, 21st March 2017 -
Trade show objectives: How to set measurable and realistic objectives for event participation
Trade shows can be used for many different things. They are a very versatile marketing tool. To know if your ... read more
Trade show marketing / Trade show objectives / Trade show sales
by David O'Beirne, 17th March 2017 -
Stand design: Who needs walls? Hanging your walls provides extra branding and floor space
Sometimes doing away with stand walls can be quite uplifting as shown in the image above. This hanging stand from American Apparel ... read more
Design & Build / Stand Management / Trade show advice
by David O'Beirne, 15th March 2017 -
Effective trade show stands as seen in action at bett 2017
A tried and tested way to boost creative thought is to take yourself out of your normal environment so that ... read more
Design & Build / Graphics / Stand Management
by David O'Beirne, 14th March 2017 -
ComplexCon: Where a fashion exhibition goes all Comic-Con
What would happen if a trade show organiser, say Reed Exhibitions, did something unusual? What if they took their trade ... read more
Trade show ideas / Trade show marketing / Visibility & Impact
by David O'Beirne, 8th March 2017 -
The lifetime value of a customer can be huge for your business: So don’t permit mediocre exhibiting
Winning a new client or customer is really important when you consider the lifetime value that a client may bring ... read more
Sales / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 6th March 2017 -
Confex 2017: Trees, robots and a sea view create show impact
Three shares from Confex 2017 at Olympia. 1. Trees make great exhibit props The first ‘like” is shown in the ... read more
Design & Build / Stand graphics / Stand Management / Trade show tech
by David O'Beirne, 2nd March 2017
