Warning: Don’t talk about this subject on a night out
Most people’s eyes glaze over when you start talking about data. Especially on a night out with your friends; it’s ... read more
Posts by David O'Beirne
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B2B Marketing / Data Management / Direct Marketing / Trade show marketing / Trade show sales
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They’ve been meeting without us
Visitors to London Concours; one of the events that have taken place this summer (image from London Concours gallery) You ... read more
Content Marketing / Trade show marketing
by David O'Beirne, 9th September 2020 -
Ten reasons to love being “Stand Manager”
Photo by bruce mars on Unsplash It’s surprising and disappointing when a stand manager at a trade show discloses they didn’t want the assignment. They tell you things like “I ... read more
Small business marketing / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 8th September 2020 -
Leads vs Sales: Which would you rather have?
Lickalix in exhibiting sales action at IFE last year When asked from time to time “what do you do” as ... read more
B2B Marketing / Event Marketing / Trade show marketing / Trade show sales
by David O'Beirne, 27th August 2020 -
Do you remember when exhibiting was a thing?
Conference attendees won’t be sitting this closely when events return to the UK this October Photo by Samuel Pereira on Unsplash You know; ... read more
News / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 25th August 2020 -
Trees that survive storms are those that bend
Judo, the “gentle” art teaches students to use the force of an opponent against them I came across helpful advice ... read more
B2B Marketing / Digital Marketing / Direct Marketing / Trade show marketing
by David O'Beirne, 9th July 2020 -
Prime Minister: Can we have our ball back?
Photo by Nick Fewings on Unsplash The Arts got exciting news yesterday. The Chancellor found £1.5bn in a cupboard or drawer, somewhere within 11 ... read more
B2B Marketing / Event Marketing / Events / Trade show marketing
by David O'Beirne, 7th July 2020 -
Why you should keep desks and envelopes out of your marketing
I have never felt the urge to do business with a desk, and yet these days, I often receive emails ... read more
B2B Marketing / Copywriting / Trade show marketing
by David O'Beirne, 30th June 2020 -
Who says you can’t exhibit?
Photo by Matt Seymour on Unsplash Yesterday’s decision by the organisers of Pure London to cancel their July show was unsurprising. Sad but unsurprising. ... read more
Trade show marketing
by David O'Beirne, 26th June 2020 -
How goes it with your media empire?
Photo by AbsolutVision Every business with a website is a media owner. Any business that posts articles to its website is a publisher. ... read more
Content Marketing / Copywriting / Trade show marketing
by David O'Beirne, 25th June 2020
