How to achieve a giant leap in stand visitors
A recent study by the US-based Exhibit Surveys, Inc. determined that trade show exhibitors who gave out promotional items enjoyed ... read more
Posts by David O'Beirne
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B2B Marketing / Exhibitors Only Newsletter / Promotional Products / Trade show marketing
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Embarrassing moments in trade shows (continued)
Have you ever had an embarrassing moment at work? I’ve had many. However, this one belongs to an old boss ... read more
Exhibitors Only Newsletter / Trade show marketing
by David O'Beirne, 11th May 2022 -
Could this be the worst follow-up process ever?
I don’t think I was ever in such an untidy workspace, not ever. Boxes and papers appeared randomly scattered around ... read more
Trade show marketing
by David O'Beirne, 17th March 2022 -
Why it’s all about inviting the right group of people
When inviting buyers to visit your trade show stand, here’s something to keep in mind. You can’t motivate a buyer ... read more
Trade show marketing
by David O'Beirne, 14th March 2022 -
Why do buyers go to all that trouble?
Here’s a trade show trade secret worth remembering. Trade show visitors don’t attend to meet the organiser. That’s because exhibitors are ... read more
Trade show marketing
by David O'Beirne, 10th March 2022 -
Why trade shows are a lot like fishing
Lovely Lightboxes continued…Following my recent article about lightboxes, I really liked this curved design seen on the Riello ups stand ... read more
Trade show marketing
by David O'Beirne, 8th March 2022 -
Where the goalposts don’t move
From a recent article in the Press Gazette; “One of the biggest pain points when running a marketing campaign – ... read more
Trade show marketing
by David O'Beirne, 4th March 2022 -
Smile, like you, almost mean it, then watch The Apprentice
After a few years in the trade show biz, it doesn’t come as a big surprise to hear a stand manager ... read more
Trade show marketing
by David O'Beirne, 2nd March 2022 -
John Cleese and the art of stand management
There’s the good kind of delegation in management, and there’s the bad. The wrong kind, the sort that creates stress ... read more
Trade show marketing
by David O'Beirne, 26th February 2022 -
Why lighting-up boxes is such an excellent idea
The image below is from the pre-COVID lockdown period. However, that doesn’t stop it from being an excellent example of ... read more
Trade show marketing
by David O'Beirne, 25th February 2022
