The”Pre-Meeting” builds trade show sales faster
The Canva stand at BETT 2020. Many people in the audience will have been invited to these seminars in advance ... read more
Posts by David O'Beirne
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B2B Marketing / Trade show marketing / Trade show sales
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Sales go better when you come out of your shell
Not a shell scheme in sight at this event at ExCeL London It doesn’t pay to be the shy and ... read more
Shell Scheme & Small Stands / Trade show marketing / Trade show sales
by David O'Beirne, 9th January 2020 -
How to make a New Year successful, whenever it starts
“When does your new financial year start?” It’s not the sort of question I recommend you use to start a ... read more
B2B Marketing / Trade show advice / Trade show marketing / Trade show sales
by David O'Beirne, 4th January 2020 -
The most valuable piece of land you can stand on?
Fantastic images in lightboxes like these of the Power Puff Girls and other cartoon heroes adorned the Warner Bros stand ... read more
Event Marketing / Small business marketing / Trade show advice / Trade show marketing
by David O'Beirne, 27th November 2019 -
A Tale of Two Stands: When Harry lost to Sally
I haven’t read the novel A Tale of Two Cities by Charles Dickens yet. I keep meaning to and I really should ... read more
Stand Management / Trade show marketing / Trade show sales
by David O'Beirne, 19th November 2019 -
Banish the prophets of doom from your trade show life
Prophets of doom and gloom abound, but that doesn’t mean you have to listen to them. Here are three kinds ... read more
B2B Marketing / Event Marketing / Trade show advice / Trade show marketing
by David O'Beirne, 7th November 2019 -
Why your trade show stand is a lot like a website
How will you entice visitors like these arriving at ExCeL London to your stand? I like to tell exhibiting peeps ... read more
B2B Marketing / Small business marketing / Trade show marketing / Trade show sales
by David O'Beirne, 4th November 2019 -
Trade show marketing disaster averted
There we were, me and the rest of the show organising team sitting in a cosy office in Connecticut. Heavy ... read more
Exhibition Concierge / Stand Management / Trade show advice / Trade show marketing
by David O'Beirne, 1st November 2019 -
Glass half-empty exhibiting is not what you need
Great ceiling and colour scheme on the Moomin stand at Brand Licensing Europe. No half-empty exhibiting here. You have to ... read more
Trade show advice / Trade show ideas / Trade show marketing / Trade show sales
by David O'Beirne, 29th October 2019 -
Why plugging holes is so satisfying
If these guys get into the roof of your house, trouble is sure to come (as seen at Brand Licensing ... read more
B2B Marketing / Data Management / Trade show advice / Trade show marketing
by David O'Beirne, 25th October 2019
